Here's a PR babe after my heart!

She is Director, Corporate Communications, Apeejay Surrendra Group. She is Deepa Dey.

This is what she has to say in AgencyFaqs.

"Communication by definition cannot be restricted to media relations; we’ll have to find a way to capture the mind space without taking the media route. Media today is cluttered, has advertising barters and is dictated by page three brigades. The challenge lies in being able to create a brand that media will die to write about."

Lets drink to that.