Friday, October 01, 2004

Here's a PR babe after my heart!

She is Director, Corporate Communications, Apeejay Surrendra Group. She is Deepa Dey.

This is what she has to say in AgencyFaqs.

"Communication by definition cannot be restricted to media relations; we’ll have to find a way to capture the mind space without taking the media route. Media today is cluttered, has advertising barters and is dictated by page three brigades. The challenge lies in being able to create a brand that media will die to write about."

Lets drink to that.


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October 6, 2005 at 10:34 PM  
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October 29, 2005 at 11:01 AM  
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Blogger Kavita Lakhani said...

I quite agree with Deepa's view.

Public Relations as the words suggest, is all about building a relationship with stakeholders.

In my view, the route that one uses is purely co-incidental. At times it could be editorial media connect. At others, it could even be an ad campaign, a direct mailer or an event. At LINOpinion, the Lintas Public Relations Division,
we choose the route purely on the basis of the lifecycle of the brand - on the basis of what the brand needs in order to connect or communicate with a customer, trade or government stakeholder.

Unfortunately most Indian PR agencies today just offer media relations alone. And worse, media relations as a postal service and no strategic value add.

To me, PR = communication and not PR = media relations. Having said that I am in no way discounting the value of editorial media connect. Editorial media is and will continue to be one of the most credible and potent tools in the hands of a PR practitioner.

However, it is time the industry evolves to the platform of image consulting. The process has already begun and now its a matter of time.

April 29, 2006 at 3:56 AM  

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