Tuesday, January 04, 2005

How PR can lead brands in India - article by Robb Hecht

Robb Hecht has written an excellent article titled How PR Can Lead Brands in India. Do read.

The sub-heads are:

India's potential
New opportunity; new approach
How PR will lead branding into India
The Indian media landscape
Consumer markets: Unilever vs. P&G
Tech & IT markets
Branding India to itself
Branding India to the world

40 Comments:

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