Wednesday, November 24, 2004

PR myths by Marc Jampole


Many public relations people are headed in the wrong direction, says Marc Jampole of Jampole Communications.

In an article in post-gazette.com, he says, "Every profession has its myths that are eradicated through time and advances in knowledge. In the 17th century, physicians thought they could break fevers by opening a vein and letting the patient's blood flow out. And in the 1920s, some prominent physicians prescribed deadly radiation treatments to promote longevity. In the medical profession, these and many other myths have long ago given ground to rational, scientific analysis. Unfortunately, the same cannot be said for public relations. To an alarming degree, public relations practitioners, especially at agencies, continue to make important strategic decisions based on myths developed in long-dead eras."

The myths in PR, Marc Jampole says, are: 1. Always release bad news, and never release good news on Friday afternoon.
2. You have to write long case histories to attract feature coverage
3. I have friends in the media who will cover the story

I frankly do not know whether these are real myths abroad. In Indian PR, however, I believe the last two may be two abiding myths.

Read the entire article here

4 Comments:

Anonymous Anonymous said...

Profession

HI TERRIER

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A lot of research has shown that only those who set goals are likely to achieve their dreams.

When is the last time you really sat down and wrote a few short term and long term goals down?

What? It's been that long!

A new year is coming. You could do the same things you did this year and achieve the same results you did with your life dreams last year…

…or you could visit Effective Goal Setting and read all the FREE information on setting goals and getting what you want out of life

OR

you could just piddle on through life hoping for the best, like most people do.

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Have a GREAT New Year!

November 17, 2005 at 8:23 PM  
Anonymous Anonymous said...

Profession

Hi TERRIER

Have you done anything earth shattering lately?

Read anything that really sets your mind on fire with a passion to do good?

How about doing something important for yourself?

Have you?

Do you know without a doubt where life is taking you?

Got a Plan?

Know how to get there?

Most people don't. They just go through life hoping for the best. How can you possibly reach your dreams if you don't have a real plan?

A new year is coming. It's time to start thinking about your New Years Resolution and really start planning your life don't you think…

…follow through on some of those old goals you had years ago.

Even people in the goal setting business tend not to visit their "life plan" very often.

Are you one of those?

Need a little refresher and some FREE goal setting tips?

Spend a few minutes at Long Term Goals and take away life changing information.

Happy New Year!

November 18, 2005 at 6:39 PM  
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