Business Standard debates PR vs. advertising

Business Standard, the no.2 business newspaper in India, was where I used to work almost 5 years back.

Their weekly business strategies supplement, The Strategist has published a debate between some of India's top advertising, brand consultancy and PR personalities on which is effective - PR or advertising. You can read it here

Well and good. SMS (short message service) on cellphones is mentioned as something that was powerful enough to unseat governments, as an example of unexpected stuff that throws corporate image and advertising plans into the gutter. Nothing about blogs or the internet. Understandable, we in India still have a long way to go for blogs to be tthat powerful here.