New International PR management firm
Just came to know about Tradewind Strategies, an international PR management firm. Their launch was publicised in Indian newspapers too. The founder is Josef Blumenfeld.
This is what they do:
As international markets continue to grow in importance, Joe realized that there is a need for experienced, hands-on global communications managers. The result was Tradewind Strategies, a consultancy that allows companies to identify international marketing resources and to expand their public relations and communications programs into new and growing international markets, without needing to add expensive internal headcount.
That last word makes me wonder... The company claims to do agency search, product launches, executive media tours. Does public relations in another country add to headcount? Yes, if we are talking about the internal PR department having to hire new employees based in that country.
But if you are newly expanding into a foreign market - say, India - you would be hiring a bunch of new employees there anyway. Then having to hire new personnel for the internal PR department in India is no big deal.
On the other hand, if you are not hiring anyone there, I suppose it is rather dangerous to expand that way.
Or he is just talking expanding PR into another country. Then you would just hire a PR agency there, right? But that would not add to your headcount; you would just be hiring an agency. The word headcount, nowadays, automatically bring outsourcing to mind :)
I am indeed confused. Maybe because its late night here, and I'm hungry.
Anyway, I checked out the Tradewind website and in the international PR markets section, there is a large red dot smack in the middle of India. I moused over it. Recent successes mentioned are - UNI wire, Business Standard, and Hindu Times of India (!!) - that last one should have been Hindu and Times of India.
For those not too clued in on the Indian news and business scene, here are a few links. Please be prepared for the occasional Hindi word that spices up the text!
Rediff - portal
Indiatimes - portal
Times of India - newspaper website
Economic Times - business news website
The Hindu - newspaper website
Business Standard - business news website
Financial Express - business news website
Indian Express - newspaper website
NDTV - television channel's website
This is what they do:
As international markets continue to grow in importance, Joe realized that there is a need for experienced, hands-on global communications managers. The result was Tradewind Strategies, a consultancy that allows companies to identify international marketing resources and to expand their public relations and communications programs into new and growing international markets, without needing to add expensive internal headcount.
That last word makes me wonder... The company claims to do agency search, product launches, executive media tours. Does public relations in another country add to headcount? Yes, if we are talking about the internal PR department having to hire new employees based in that country.
But if you are newly expanding into a foreign market - say, India - you would be hiring a bunch of new employees there anyway. Then having to hire new personnel for the internal PR department in India is no big deal.
On the other hand, if you are not hiring anyone there, I suppose it is rather dangerous to expand that way.
Or he is just talking expanding PR into another country. Then you would just hire a PR agency there, right? But that would not add to your headcount; you would just be hiring an agency. The word headcount, nowadays, automatically bring outsourcing to mind :)
I am indeed confused. Maybe because its late night here, and I'm hungry.
Anyway, I checked out the Tradewind website and in the international PR markets section, there is a large red dot smack in the middle of India. I moused over it. Recent successes mentioned are - UNI wire, Business Standard, and Hindu Times of India (!!) - that last one should have been Hindu and Times of India.
For those not too clued in on the Indian news and business scene, here are a few links. Please be prepared for the occasional Hindi word that spices up the text!
Rediff - portal
Indiatimes - portal
Times of India - newspaper website
Economic Times - business news website
The Hindu - newspaper website
Business Standard - business news website
Financial Express - business news website
Indian Express - newspaper website
NDTV - television channel's website
posted by a correspondent at 10:18 AM
12 Comments:
Terrier, many thanks for your interest - and for pointing out the error on the media section. The correction will be made swiftly.
Regarding, the headcount comment - remember, most PR programs for US companies are run (for better or worse) from the US. While anything international requires local experts such as an agency, the process of identifying and contracting with an agency in another country, as well as managing the day-to-day activities, requires a great deal of effort and know-how. Typically, US corporations add to their internal PR teams as their global programs expand. Even if there is PR staff in a specific country, their work must be coordinated on a worldwide basis and with Corporate HQ. Tradewind Strategies was formed to assist companies in the expansion of their global PR programs (including to India, of course) without needing to add internal US-based headcount.
Again, I am grateful for your interest.
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