Wednesday, October 20, 2004

Edelman enters India through JV

Recently we all had a good look at Edelman's blog after Media Guerilla's comments on his new blog did not show up, apparently censored. Well Edelman is in India, through a local partner R&P Management Communications Pvt. Ltd. (R&PMC) of Mumbai (Bombay).

Press release: R&PMC founder and CEO Roger C.B. Pereira will lead the joint venture, "which over time will take on the name R&PMC:Edelman".

"With Indian foreign direct investments at an all-time high and Indian companies expanding overseas at record pace, India is a key growth market for Edelman," said Richard Edelman, president and CEO of Edelman. More news here

Mr Edelman has not mentioned this news item in his blog, though he has said that he is on a flight to India. Well, now now we know why he was coming here.

Meanwhile CorporatePR recently wondered about whether PR would face a threat of being outsourced to countries like India.

Well. Edelman is here, but right now it looks like they are focusing on clients in India, with not a word about outsourcing. Seems like Edelman's partnership in India has been going on for a while - here is a study conducted by them together worldwide on India's reputation.

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