PRSA ignores blogging, what chance do we have in India?
The Public Relations Society of America (PRSA) is going to have its annual conference in New York end-October 2004. According to this blog, they do not have a single mention about blogging in their 56-page brochure! Businessblogconsulting too mentioned it here, and says that unless you have been under a rock, you should know that blogging is now a part of the marketing mix.
And now imagine me trying to impress upon the PR bigwigs in India that blogging is the way to go. I have been collecting information and data to present blogging as a viable tool in interacting with customers and clients for Indian companies and PR agencies for a while. And in the US, where we expect such stuff to take hold 10 times faster than in India, they ignore it!
There is a CEO Bloggers Club, there are numerous PR consultants and agencies who blog; heck, Edelman started blogging last week!
The reasons could be age, technophobia or the fact that PR industry prefers to follow established paths than tread a new one.
And now imagine me trying to impress upon the PR bigwigs in India that blogging is the way to go. I have been collecting information and data to present blogging as a viable tool in interacting with customers and clients for Indian companies and PR agencies for a while. And in the US, where we expect such stuff to take hold 10 times faster than in India, they ignore it!
There is a CEO Bloggers Club, there are numerous PR consultants and agencies who blog; heck, Edelman started blogging last week!
The reasons could be age, technophobia or the fact that PR industry prefers to follow established paths than tread a new one.
posted by a correspondent at 6:23 AM
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