Wednesday, October 06, 2004

PRSA ignores blogging, what chance do we have in India?

The Public Relations Society of America (PRSA) is going to have its annual conference in New York end-October 2004. According to this blog, they do not have a single mention about blogging in their 56-page brochure! Businessblogconsulting too mentioned it here, and says that unless you have been under a rock, you should know that blogging is now a part of the marketing mix.

And now imagine me trying to impress upon the PR bigwigs in India that blogging is the way to go. I have been collecting information and data to present blogging as a viable tool in interacting with customers and clients for Indian companies and PR agencies for a while. And in the US, where we expect such stuff to take hold 10 times faster than in India, they ignore it!

There is a CEO Bloggers Club, there are numerous PR consultants and agencies who blog; heck, Edelman started blogging last week!

The reasons could be age, technophobia or the fact that PR industry prefers to follow established paths than tread a new one.

5 Comments:

Blogger Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a business list mailing targeted site/blog. It pretty much covers business list mailing targeted related stuff.

Come and check it out if you get time :-)

October 27, 2005 at 2:09 AM  
Anonymous Anonymous said...

Let's talk PR. Please feel free to visit my blog too at
, RushPRnews Daily Gazette, Open-Call for Writers.
My site is** RushPRnews press release services, distribution and free web posting** . Cordially, Anne Laszlo-Howard

October 29, 2005 at 11:19 AM  
Blogger rushprnews said...

India will continue to grow, that is my prediction. Let's talk PR. Please feel free to visit my blog too at
, RushPRnews Daily Gazette, Open-Call for Writers.
My site is** RushPRnews press release services, distribution and free web posting** . Cordially, Anne Laszlo-Howard

October 29, 2005 at 11:21 AM  
Blogger Infactahost.com said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a strategic marketing site/blog. It pretty much covers strategic marketing related stuff.

Come and check it out if you get time :-)

November 4, 2005 at 7:10 AM  
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