Saturday, October 02, 2004

Do PR executives read newspapers?

This was strange information for me, when a colleague from another PR agency said it casually. He said, "You can't suggest anything to these people, they don't know what's going on in the world, our country, politics or business." When I asked him to explain, he said, "You think these guys actually read the newspapers??!"

Then he explained it. The way it happens in India's public relations agencies, the executives do not read newspapers at all. Not even for reading about their clients.

How do they go about their jobs then? Won't it make it extremely difficult for them?

Obviously it does not.

They talk to their clients, get their briefs etc. The actual PR work is calling up or meeting friendly journalists then getting them to publish your news release or 'according to company sources' story. When it appears in the newspapers, the press clippings are presented to them in a file, which they happily sent over to the client. Everyone is happy.

Apparently, the executives never actualy see their material printed in a newspaper, they are happy to see the press clipping. So associated stories, related material, opportunities for better marketing the client's services or product - are never examined or attempted. It goes without saying that television barely enters the picture, and the Web, not at all. It is a genius, and ballsy PR executive who dares suggest an email newsletter, or a better website ot the client or even his own bosses. The jaded bosses are sure to shoot down his flights of fancy immediately.

I am sure there are PR executives and PR agencies in India which are better, and actually tech-savvy. But such horribly incompetent and outdated PR executievs and methodologies comprise the majority of them.

18 Comments:

Blogger Adult Personals said...

hehehehe good topic, like the site.

October 14, 2005 at 9:25 AM  
Anonymous Anonymous said...

Came here searching for adult personals site

Not a bad site you got here mate!

Check out mine
All about
adult personals site

October 15, 2005 at 5:59 PM  
Blogger ioio said...

Great Blog! Ilike it.I have Totally Free dating site for singlesTake a look if you have a minute. Thanks and have a good one!

October 15, 2005 at 6:53 PM  
Anonymous Anonymous said...

Yo, This blog is pretty neat. You should check out mine sometime. It pretty much covers b2c email marketing related stuff.

October 21, 2005 at 12:45 PM  
Blogger Dotmotor said...

I find your thoughts very interesting. Perhaps your readers might find email marketing software interesting.

November 6, 2005 at 6:43 PM  
Anonymous Anonymous said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a free targeted traffic site/blog. It pretty much covers free targeted traffic related stuff. Plus you can advertise to billions using our free targeted traffic tools.

Come and check it out if you get time :-)

November 7, 2005 at 4:05 PM  
Blogger atoztexan said...

Really enjoy visiting your site … I’ll be back often.
Your readers will enjoy visiting this other site as well ….
mature dating

November 7, 2005 at 4:29 PM  
Blogger Girly Girl said...

If you want over 18 adults only dating then Swinger Dating is the site for you. Totally free too :)

November 7, 2005 at 8:41 PM  
Blogger officialloversguide said...

Hey....you have a wonderful texas divorce attorney
blog here. I also have a texas divorce attorney
site full of useful information. Please stop by when you get time.

Thank you

November 7, 2005 at 9:18 PM  
Blogger clicking4man said...

I enjoyed reading through your blog. It's full of lots of information about dating web site
and other subjects related to dating web site
.

November 9, 2005 at 10:47 PM  
Blogger officialloversguide said...

Hey....you have a wonderful marriage divorce
blog here. I also have a marriage divorce
site full of useful information. Please stop by when you get time.

Thank you

November 11, 2005 at 11:07 PM  
Anonymous Anonymous said...

adult friend finder dating service
adult friend finder dating service
adult friend finder dating service
adult friend finder dating service
adult friend finder dating service
adult friend finder dating service
adult friend finder dating service
adult friend finder dating service
adult friend finder dating service
adult friend finder dating service
adult friend finder dating service
adult friend finder dating service
adult friend finder dating service
adult friend finder dating service
adult friend finder dating service
adult friend finder dating service
Porn Biz
Make Cash
Adult Friend Finder
adult friend finder dating service

November 28, 2005 at 12:18 AM  
Anonymous network marketing said...

Hey everyone! Cool site! The customer support seems good and the technology jobs are endless. Maybe I will have a better directmatch searching for human resources
since my keyword "customer care jobs" did not fit as intended.
Glad I found you! Keep on keepin on!

February 1, 2006 at 5:58 AM  
Blogger Winantivirus said...

Hey guys im Jenny And im Bored i have a webcam, im 22 from the UK, If you would like to chat or see me please visit this adult dating and denver site

adult dating and denver

April 29, 2006 at 2:50 PM  
Blogger Winantivirus said...

Hey guys im Jenny And im Bored i have a webcam, im 22 from the UK, If you would like to chat or see me please visit this adult dating and denver site

adult dating and denver

April 29, 2006 at 3:29 PM  
Blogger Winantivirus said...

Get a composer ringtone here click composer ringtone

May 2, 2006 at 12:34 PM  
Anonymous Anonymous said...

I have yet to find a site that offers totally Free adult personals Have any of you ? They always want something to join and see the real personals

June 22, 2006 at 7:18 PM  
Anonymous Anonymous said...

I read that The 'right' age to have first sex varies from one young person to another. Some young people choose to have sex at a young age, while others only have first sex when they are much older. I saw this on adult friend finder personals is this true ?

August 21, 2006 at 5:41 AM  

Post a Comment

<< Home