A few more words from non-media relations heaven

"The role of PR has gone beyond media relations in India, and while media will remain a critical tool here as it is everywhere in the world, more and more advisory and brand building work will be done by PR professionals."

This is what Mahnaz Curmally, President, South Asia, Ogilvy says.

Not the obvious question. If I believe most PR people believe that media relations is the be-all and the end-all, why do I keep quoting those who say the opposite?

Because they give me solace. Because they were published in agencyfaqs, which means they at least didn't run a mile with their tail between their legs the moment they heard the name of a dotcom.

Then Again, remember that she is in Ogilvy. They are not an Indian firm, and that helps. My complaint about the narrow-mindedness and obsoleteness of PR is only about Indian companies and Indian executives.