Why they toss your press release; and a view on outsourcing

Here's Greg Brooks, who has done it all. Been journalist, been in PR.. still in PR perhaps..

He's got a short, precise note here for all of you who have got your press releases tossed in the bin. Do not cry, listen to this guy.

And here's something for us here in India to ponder over. I mean, its funny, but is it funny only for Americans, or can we find it funny too? The topic is outsourcing. According to Gaping Void, the remarkable new fun business model which all companies are implementing are - there are two parts to a company, the creative, and the oursourced. Read it here