Friday, November 05, 2004

Tradewind Strategies and 'headcount' explanation

Last week, I posted on the launch of Tradewind Strategies, and wondered about how the 'headcount' problem can be dealt with.

Well, here's the response from them. This was posted as a comment, so I will just quote it here:

Terrier, many thanks for your interest - and for pointing out the error on the media section. The correction will be made swiftly.Regarding, the headcount comment - remember, most PR programs for US companies are run (for better or worse) from the US. While anything international requires local experts such as an agency, the process of identifying and contracting with an agency in another country, as well as managing the day-to-day activities, requires a great deal of effort and know-how. Typically, US corporations add to their internal PR teams as their global programs expand. Even if there is PR staff in a specific country, their work must be coordinated on a worldwide basis and with Corporate HQ. Tradewind Strategies was formed to assist companies in the expansion of their global PR programs (including to India, of course) without needing to add internal US-based headcount.

Thanks for the clarification, guys.

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