PR is but a speck of dust on the blogosphere beach!

No. of blogs - - 4.5 million
PR practitioners in the US - 140,000
Total no. of PR blogs - a 100, maybe?

Trevor Cook wonders what why PR people - who are trained writers and communicators - are so slow to take up blogging. "As a profession are we technophobes, change-resistant or just plain unused to being in the role of speaking with our own voices? Probably, as with everything in life, this is a multifactor problem," he writes.

It was this post by Mike Manuel PR Blogosphere Introspective that set Trevor Cook on this track. According to the chart he has made, the most prolific PR blogger is Steve Rubel.

Change-resistant, technophobic - that more or less describes PR people as I know them! But I suspect the bigger issue is a narrow focus. A tendency to focus on the client, his specific needs of the moment, the interactions with journalists in the immediate future, the immediate publicity... The pressures of the job tend to narrow the PR executive's horizons dramatically.

But then that's probably just my pop psychology :)

(Anybody knows the total number of PR people in India?)