Wednesday, November 24, 2004

Microsoft Search - PR gaffe!


The Firefox browser screenshot of MSN search Posted by Hello

Microsoft's PR agency Waggener Edstrom released this photo of the new MSN search to AP. Only, they used the IE competitor browser, Mozilla Firefox, for their screenshot!

Brian Peterson, of Microsoft's PR firm Waggener Edstrom, said: "None of our approved/distributed screen shots of MSN Search were made using a Mozilla Firefox browser. Moving forward, we will not be commenting on this issue".

Well, look closely at the image. You can see the text 'Mozilla Firefox' on the top blue bar, as well as Firefox's integrated Google search button.

Talk about having a bad day!

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22 Comments:

Blogger Steve Rubel said...

Terrier, how do you know Wagged Ed released it? Many times the media create their own screen grabs.

November 25, 2004 at 1:45 PM  
Blogger Tim said...

On the other hand, think of how much more PR this "gaffe" has led to. Maybe it wasn't so dumb after all. Think about it, even people not using IE will use MSN search.

November 27, 2004 at 11:39 AM  
Blogger octaviorojas said...

Hey, Terrier!

You believed that PR India will never make headlines.
Now that Steve Reubel posted about you, you are in the Big Leagues!

From Madrid, Spain.

November 27, 2004 at 2:12 PM  
Anonymous Anonymous said...

This could be a test on their look and feel they did on Mozilla.

http//www.contractbrains.com

November 27, 2004 at 3:31 PM  
Anonymous Anonymous said...

mistaken link in last post :
ContractBrains

November 27, 2004 at 3:35 PM  
Anonymous Anonymous said...

http://beta.search.msn.com/?qb=1&q=

seriously you guys don't realize this? i hope i'm not getting any lawsuit for posting this URL...peace.

November 29, 2004 at 9:29 AM  
Anonymous Anonymous said...

How are we supposed to know that this isn't some made up story? Some Firefox fan probably made this up...

August 2, 2005 at 11:12 PM  
Anonymous Anonymous said...

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