Digital age PR agencies threat to old guard in 2005

David Davis of www.askdd.com says in his annual predictions for 2005 that “In the past year or so there has been increasing evidence that they are winning major new business in competition with the large established agencies because they are offering clients fresh faces, fresh strategic thinking and fresh ideas and more importantly they are more attuned to the digital age. This trend will accelerate in the next 12 months”

Another prediction of interest to us in India is that "India and China will grow will grow faster than anywhere else" while the boom in central Europe slows down.

He also says that "blogging will start to be included in the PR mix" and "more companies will increasingly turn to intranets".

I am sure many have a bone to pick with that prediction. As far as I know from the bottom of this well deep here in India, blogging is already an important part of the PR mix in the US of A and getting there in Europe.

As for intranets, aren't companies turning already to wikis.. or are intranets being used more effectively? At leats in India, its intranets 'could be useful, who knows' while wikis are at best, the sound made by a hiccup :-)